Conversion Rate Optimisation
Why Is Conversion Rate Optimisation Important?
In the age of digital getting people to visit a clients site is not difficult, However getting people to take the prescribed action once on your website can become an issue should the design of your website, call to action, copy and structure not be optimized to allow users to seamlessly “flow”.
That’s where we come in, more often than not small changes to CTA, copy and design can have a large impact on driving conversions.
Charges to the way you present your offering and what you want your customers to do has the greatest impact on driving more leads and revenue. For example, we added a “FREE SHIPPING BEFORE 3pm“ countdown timer to an e-commerce client along with making some of their unique selling points more prominent across the website and we saw a 19% increase in conversion over 3 months.
A/B Testing Conversion Optimisations
We love a good A/B test, we will create multiple variations of your pages and test which ones perform better in terms of conversion rate optimization.
We hate hunches and unverified opinions or downright lies about what landing page variation works best, especially in the age of big data where the tools to implement A/B tests are FREE! yes, I said free.
We A/B test everything until the data tells us what works best.